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Operation Storefront

Observations of Tobacco Retailer Advertising and Compliance With Tobacco Laws

Prairie View A&M University

Laura Bailey

Prairie View A&M University

Almost 90% of tobacco users began the habit as teens. Despite the Master Settlement Agreement with states, the tobacco industry has increased its marketing efforts among tobacco retailer outlets such as convenience stores. New tobacco retailer laws have been enacted but are not regularly enforced. Point-of-purchase tobacco advertising, promotions, and compliance with tobacco laws were recorded among a sample of 409 stores in three Texas counties. Patterns of storefront advertising mirrored youth and minority purchase and brand preferences. Active enforcement and retailer education resulted in less tobacco advertising and greater compliance with the use of required warning signs. Tobacco advertising and noncompliance with state laws is most problematic among nonchain stores and in rural locations.

Key Words: tobacco • advertising • youth • tobacco laws

Youth Violence and Juvenile Justice, Vol. 3, No. 1, 78-90 (2005)
DOI: 10.1177/1541204004270940


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